News

Commencement Notice – Tax-Free Shopping Service at 3 Exclusive Stand-Alone Stores in Japan

Thank you for your continued patronage of SHIRO. To improve shopping convenience for international customers, we have started providing tax-free se...

SHIRO MAKEUP's Popular Item Renewed: Introducing the new "Komenuka Eye Shadow Cream," illuminating your skin's true charm.

We are delighted to announce the new release of "Komenuka Eye Shadow Cream," a product with brilliant colors and fine shimmering pearls that will e...

The new fragrance products are joining in the series

On July 2023, SHIRO fragrance will introduce new Body Mist in all standard 5 scents: Savon, White Lily, White Tea, Earl Grey and Kinmokusei. Earl...

SHIRO's signature Sake Kasu skincare are renewed. Debut of the "Sake Kasu & Komenuka Series" packed with the blessings of rice.

NEW ARRIVAL：SHIRO SPRING SUMMER MAKEUP 2023

Starting on June 2023, the Flaxseed Nail and the Kombu Mascara will be introducing new colors.Flaxseed Nail is formulated with a base of flaxseed o...

Renewed classic fragrances of Savon and White Lily

Thank you for your continued patronage of SHIRO. We are pleased to announce that the fragrances of Savon and White Lily, which many customers hav...

Notice Regarding Discontinuation of Solid Perfume

Dear valued customers of SHIRO, We appreciate your continued support and patronage of our brand. However, we regret to inform you that we will be d...

START OF SELLING PACKAGE-LESS PRODUCTS AT SHIRO US ONLINE STORE (FROM NOVEMBER 7th, 2022)

Thank you for your continued patronage of SHIRO. From November 7th, 2022 (Tuesday), SHIRO will review the sales method and product provision method...

LIMITED FRAGRANCE PEONY

Our limited fragrance, PEONY, will be released on Friday, May 20, 2022. Available at SHIRO US Online Store. A subtle sweet floral scent, balanced w...

LIMITED FRAGRANCE
MIMOSA

The limited fragrance, MIMOSA Eau De Parfum, Oil in Hair Serum and Room Fragrance, will be released on Friday, April 22, 2022. Available at SHIRO U...

NOTICE OF SCENT RENEWAL
FOR A SEGMENT OF FRAGRANCE PRODUCTS

Thank you for your continued patronage of SHIRO. Due to the added restrictions by the International Fragrance Association on the ingredients used ...

KINMOKUSEI
EAU DE PARFUM

The fragrance, Kinmokusei Eau De Parfum, will be released on Friday, March 11, 2022. Available at SHIRO US Online Store.   Kinmokusei Eau De Parfu...