Experience the full benefits of vitamin C-rich rugosa rose fruit on your skin — the “RHUBARB & RUGOSA ROSE” series returns, now more powerful than ever.
Just in time for the sun-drenched season, the “Rhubarb & Rugosa Rose” series returns with an enhanced formula, featuring a generous blend of rugosa rose fruit*1, naturally rich in vitamin C.
In addition to the renewed Cleansing Water and Oil-in-Serum, two new face mists have been introduced, completing a refreshed lineup of four products.
Rugosa rose fruit is rich in nutrients, particularly vitamin C and polyphenols. It is said to help promote a clear *2 complexion and is also associated with anti-aging *3 benefits. In addition, rhubarb *4 is known for its malic acid content, which is believed to help soften dead skin cells.
We believed that by generously combining these two ingredients, we could create a “Rhubarb & Rugosa Rose” series that truly allows you to experience the power of natural ingredients, and we carried out numerous trials to achieve this. The result is the four items in this lineup.
A key feature is their beautiful pink color *5 when freshly made, achieved through the natural pigments of rhubarb *4 and rugosa rose*1. You can enjoy not only a refreshing skincare experience but also a vibrant visual appearance.
We invite you to experience this nutrient-rich skincare, which fully harnesses the bounty of nature, through your own skin.
May 28 2026 Available at SHIRO US Online Store
PRODUCT LINEUP
150mL $56
A wipe-off cleansing water that removes make-up whilst exfoliating excess dead skin cells and unclogging pores, leading to clear*2, refined skin.
30mL $94
A two-phase oil serum combining extracts of Rugosa Rose flowers*6 and fruit*1 with rhubarb*4 extract, marula oil*7 and vibrant orange-coloured rosehip oil*8.
120mL $56
A refreshing face mist formulated with rose distilled water*9, combined with rhubarb*4 and rosehip fruit*1 extracts. It absorbs instantly into the skin to deliver hydration.
120mL $77
An oil-in-water formula based on rose distilled water*9, blended with rhubarb*4 and rosehip fruit*1 extracts, and rosehip oil*8 to protect the skin from dryness. The fine mist delivers a balanced blend of moisture and oil to the skin.
STORY
We began reviewing the “Rhubarb & Rugosa Rose” series in 2024. This was prompted by a conversation with Mr. Kamide, a producer, who shared that he had been unable to harvest rugosa rose petals in Okoppe Town, Hokkaido, as originally planned.
He explained that intense summer heat caused the flowers to wither, while prolonged heavy rainfall meant they missed the optimal harvesting period. However, he also noted that the rosehip berries themselves were still able to be harvested. This led us to take a fresh, unfiltered look at rosehip as a raw material.
“Sour, but delicious!” — that was the unanimous reaction from our planning and development team when we first tasted rosehip berries.
Flowers, stems, leaves, and fruit: when ingredients arrive at our development lab from growers, we always begin by taking a moment to appreciate their aroma and taste them ourselves. We believe that ingredients which taste good are also good for the skin.
The flowers release a faintly sweet, elegant fragrance, while the fruit is pleasantly tart. We were truly moved by their flavor, and this experience inspired us to create products that bring out the very best in these ingredients.
Working in harmony with nature and focusing closely on the ingredients available to us, we aim to utilize their full potential to evolve our beloved products into something even better. The new “Rhubarb & Rosehip” series is the result of SHIRO’s dedicated approach to craftsmanship, rooted in a sincere relationship with our ingredients.
Notice of Discontinuation
With the launch of the new “Rhubarb & Rugosa Rose” series and the accompanying product range renewal, we will be discontinuing the following items:
・RHUBARB & RUGOSA ROSE CLEAR LOTION
・ALOE & RUGOSA ROSE FACE MASK
・ROSE BOUQUET FACE MIST
・ROSE BOUQUET OIL IN WATER
In addition, the pre-renewal “Rhubarb & Rugosa Rose Cleansing Water” and “Rhubarb & Rugosa Rose Oil-in-Serum” will be discontinued once current stock is exhausted.
We sincerely apologize for any inconvenience this may cause, and would like to express our heartfelt gratitude for your continued support over the years.
*1 Rugosa Rose fruit extract / moisturizing ingredient *2 Skin with a translucent glow thanks to hydration *3 Age-appropriate care *4 Polygonum cuspidatum stem extract / moisturizing ingredient, exfoliating (skin-conditioning) ingredient *5 Turns brown over time. *6 Rugosa Rose Flower Extract / Moisturizing ingredient *7 Sclerocarya birrea Seed Oil / Moisturizing ingredient *8 Canina Rose Seed Oil / Moisturizing ingredient *9 Damask Rose Flower Water / Moisturizing and aromatic ingredient