NEWS

2018.01.15
BRAND SITE OPEN

ABOUT shiro

Welcome to the premier opening of our NY store.

We are shiro ‒ a long-standing Japanese skin-care brand, whose mission is to enhance our clientsʼ natural beauty using simple, natural methods.

shiroʼ s beauty products treat the skin with expertly chosen natural ingredients, gathered from Japan. Examples include Sake kasu, a natural by-product of the Sake production process, rich in the nutrients of the rice grain; and Gagome Kombu, which contains the natural, moisturizing types of kelp.

We apply and blend our unique approach within our wide range of body care and fragrant, fabric-care products. shiroʼ s natural aromas will suit any modern style.

Please come and experience our simple, but effective skin-care products and fragrances in our first flagship NY retail shop.

shiro Philosophy

We meet the producers of the natural ingredients that we value in our skin care products and recognize their philosophy behind their work. Our product development begins with washing, simmering, squeezing, steaming these products which were grown with much love. No effort is spared to bring out the best of these ingredients and present them in a simple formula.

We want you to feel the different textures on your skin and smell rich sweet natural fragrances of the ingredients we value in our creams and lotions.

We want to share these wonderful ingredients to the world with our products which we manufacture under shiroʼ s eight guiding principles.

shiro

Manufacturing products which are desired daily by our own producers.

Recognize and understand our natural ingredients efficiently.

Discover the best of those ingredients.

Meet, communicate, and keep in close touch with ingredients producers.

Learn and share their ideas.

Share our Japanese products with the whole world.

Make our products in Japan.

Make the world more delighted place.

Simply Simple

SKIN CARE / HAIR CARE / BODY CARE

We carefully select our products mostly from Japan for shiro skin care lineup.

We want you to feel the different textures on your skin and smell rich sweet natural fragrances of the ingredients we use in our creams and lotions.

  • KOMBU SKIN SERUM

    KOMBU
    SKIN SERUM

  • RHUBARB AND RUGROSA ROSE CLEAR LOTION

    RHUBARB
    AND
    RUGROSA ROSE
    CLEAR LOTION

  • ICEPLANT FACE CREAM

    ICE PLANT
    FACE CREAM

  • FLAXSEED SOAP

    FLAXSEED
    SOAP

  • SAKE KASU SKIN LOTION

    SAKE KASU
    LOTION

  • BUTTERBUR UV CREAM

    BUTTERBUR
    UV CREAM

  • SAKE KASU BB SERUM

    SAKE KASU
    BB SERUM

  • SHAMPOO TREATMENT

    SHAMPOO
    TREATMENT

The Story of Ingredients

KOMBU

moisturising

shiro's most popular ingredient, Kombu. It is a kelp (type of seaweed) and a basic daily cooking ingredient for majority of Japanese household. We carefully select one of a kind called “Gagome Kombu” . It contains high viscosity, moisture, and is only found in certain areas of the ocean. These characteristics of Gagome Kombu motivated and led us to the development of our skin care products.

SAKEKASU

smooth skin

Sake Kasu is a natural by-product of the Sake production process, it is rich in the nutrients of the rice grain. Our Sake kasu comes from a Sake brewery which has been in operation for over 130 years. It has long been said in Japan that sake brewers possess beautiful hands. Sake kasu is well known to be high in amino acids and other minerals. Sake kasu skin care products will help smooth and moisten dry skin.

Other Ingredients

RHUBARB AND RUGROSA ROSE

balancing

ICE PLANT

sensitive

OLIVE

moisturizing

ADZUKI

pore cleansing

BUTTERBUR

sensitive

SHEA BUTTER

dry skin

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COSMETICS

  • TAPIOCA FACE POWDER

    TAPIOCA
    FACE POWDER

  • FLAXSEED NAIL POLISH

    FLAXSEED
    NAIL POLISH

  • MINT GINGER LIP BUTTER

    MINT GINGER
    LIP BUTTER

  • KOMBU MASCARA

    KOMBU
    MASCARA

COSMETICS

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FRAGRANCE

  • Savon
  • White lily
  • Mandarin Orange
  • Peony
  • White Tea
  • ENGLISH GARDEN
  • ROSE BOUQUET
  • FLOWER MARKET
  • ORIENTAL
  • CHAKRASANA
  • EAU DE TOILETTE
  • SOLID PERFUME
  • BODY MILK
  • HAIR OIL
  • ROOM FRAGRANCE
  • etc

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STORE LOCATOR

coming soon shiro

We are launching in NY for the first time.

shiro West Broadway

436 West Broadway New York

646-952-0090

Opening hours / 11:00am - 8:00pm