NEWS

SHIRO's signature Sake Kasu skincare are renewed. Debut of the "Sake Kasu & Komenuka Series" packed with the blessings of rice.

NEW ARRIVAL：SHIRO SPRING SUMMER MAKEUP 2023

Starting on June 2023, the Flaxseed Nail and the Kombu Mascara will be introducing new colors.Flaxseed Nail is formulated with a base of flaxseed o...

Notice Regarding Discontinuation of Solid Perfume

Dear valued customers of SHIRO, We appreciate your continued support and patronage of our brand. However, we regret to inform you that we will be d...

Renewed classic fragrances of Savon and White Lily

Thank you for your continued patronage of SHIRO. We are pleased to announce that the fragrances of Savon and White Lily, which many customers hav...

START OF SELLING PACKAGE-LESS PRODUCTS AT SHIRO US ONLINE STORE (FROM NOVEMBER 7th, 2022)

Thank you for your continued patronage of SHIRO. From November 7th, 2022 (Tuesday), SHIRO will review the sales method and product provision method...

LIMITED FRAGRANCE PEONY

Our limited fragrance, PEONY, will be released on Friday, May 20, 2022. Available at SHIRO US Online Store. A subtle sweet floral scent, balanced ...

LIMITED FRAGRANCE
MIMOSA

The limited fragrance, MIMOSA Eau De Parfum, Oil in Hair Serum and Room Fragrance, will be released on Friday, April 22, 2022. Available at SHIRO U...

NOTICE OF SCENT RENEWAL
FOR A SEGMENT OF FRAGRANCE PRODUCTS

Thank you for your continued patronage of SHIRO. Due to the added restrictions by the International Fragrance Association on the ingredients used ...

KINMOKUSEI
EAU DE PARFUM

The fragrance, Kinmokusei Eau De Parfum, will be released on Friday, March 11, 2022. Available at SHIRO US Online Store.   Kinmokusei Eau De Parfu...

LIMITED FRAGRANCE SAKURA219

The limited fragrance, SAKURA219 Body Mist and Hand Cream, will be released on Thursday, February 28, 2022. Available at SHIRO US Online Store. Lim...

EARL GREY
EAU DE PARFUM

The Earl Grey Eau de Parfum will be released on Saturday February 19th 2022. Available at US online stores. EARL GREY EAU DE PARFUM $55/ 40mL ...

WHITE JASMINE
EAU DE PARFUM

The limited fragrance WHITE JASMINE EAU DE PARFUM will be released Friday, December 17, 2021. Available at SHIRO US Online Store. Limited stock, s...