RENEWAL With new Savon and White Lily,Be more yourself.

The scent of Savon and White Lily that many customers have been using for many years.
In April 2023, SHIRO has change some fragrance formulas and turned them into even more enjoyable fragrances*.

*The target ingredient is “Lilial”. The possibility of being an allergen was reported, and the usage limit of ingredient has been changed. However, SHIRO has never received any case reports of health damage caused by these ingredients in SHIRO products

new SAVON

Relive the excitement
of meeting Savon
for the first time

Fresh, uplifting citrus,
and the gentleness of soap,
have all been enhanced.

SAVON

Fragrance Features

The new Savon range is finished with a similar composition as the former scent, therefore there is no significant difference.
We enhanced the citrus and fruity accords of the top notes to add more freshness.
Additionally, the base note is slightly less sweet, making it easier for people of all ages to use in any season.

new WHITE LILY

New me,
the person that I want to be.
White Lily

With a more enhanced floral feel.
Pick up a new scent and find a new you.

Fragrance Features

The new White Lily range is enhancing core features of the conventional scent, so there is no significant difference.
We strengthened the lily of the middle note and added a floral scent, such as magnolia, to create a rounder impression overall.

WHITE LILY
ITEM LIST Product List

ITEM LIST

Savon and White Lily Product Lineup.
Along with the changes in the scents of Savon and White Lily, we have also improved the, texture and design of each product so that you can enjoy it more.

ITEM LIST

Savon and White Lily Product Lineup.
Along with the changes in the scents of Savon and White Lily, we have also improved the, texture and design of each product so that you can enjoy it more.

Product lineup with changed specifications

Hand Serum

Sake Kasu*1 has been replaced with Gagome Kombu (extract)*2 to enhance the texture and the fragrance.

Clay Hand Soap

Aloe vera leaf extract*3 has been replaced with Aloe vera juice*4 for a finer feel and texture.

Body Milk

Aloe vera leaf extract*3 has been removed, and shea butter (shea butter)*5 has been added. More enhanced fragrance.

Hair Mist

Added yuzu distilled water (yuzu peel water)*6 to improve the blend of moisturizing ingredients and the fragrance.

Body Oil

Improved fragrance. Only White Lily, linseed oil*7 is removed from the formula for a smoother feel and texture.

Body Cologne

Popolur fragrance item in Japan is finally available in US Online Store.

*1 *2 *3 *4 *5 *6 *7 Both are moisturizing ingredients