Thank you for your continued patronage of SHIRO.
We are pleased to announce that the fragrances of Savon and White Lily, which many customers have been using for years, have been renewed from April 2023 by changing some fragrance formulas*1 to make them even more enjoyable.
Savon debuted in 2010, and White Lily in 2013 in Japan.
Since 2015, we have also released a limited fragrance series based on the scent of Savon and White Lily and have delivered it to many customers for about 10 years since its introduction.
In accordance to the new IFRA regulations*2, we have reformulated our two fragrances, Savon and White Lily. These fragrances have been enhanced and more welcomed by people and their tastes, whilst maintaining the main accords as the original.
*1 The target ingredient is “Lilial”. The possibility of being an allergen was reported, and the usage limit of ingredient has been changed. However, SHIRO has never received any case reports of health damage caused by these ingredients in SHIRO products
*2 The International Fragrance Association
Along with the changes in the scents of “Savon” and “White Lily”, we have also improved the texture and design of each product so that you can enjoy it even more.
In order to enhance the aroma, the moisturizing ingredient Sake Kasu *3 has been replaced with Ggagome Kombu (extract) *4. For a smoother texture.
Clay Hand Soap
Aloe vera leaf extract*5 has been replaced with Aloe vera juice*6 for finer texture.
Aloe vera leaf extract *5 has been removed, and shea butter (shea butter) *7 has been added. More enhanced fragrance.
Distilled Yuzu water (Yuzu peel water)*8 has been added to the formula to enhance the moisturizing ingredients and the fragrance.
More enhanced fragrance. For White Lily only, some ingredients*9 have been removed and the feel of use has been fine-tuned.
Popular fragrance item in Japan is finally available in US Online Store.
*3 *4 *5 *6 *7 *8 / Both are moisturizing *9 Flaxseed oil / moisturizing ingredient